Now, when we talk about equity, it is not about giving everyone the same, but about giving each person what they deserve. This act implies taking into account the differences of each particular case.
For example, in 2017, to commemorate International Women's Day, Instagram developed a content marketing strategy through an infographic that included data on Mexican women who had used this app to enhance their passions and turn them into businesses.
According to Instagram, more than 60% of women who use this platform bosnia and herzegovina whatsapp number database believe that it creates opportunities for entrepreneurs, reduces barriers to entry, helps overcome gender stereotypes and empowers them to create their own businesses.
This infographic provides relevant statistics on women's perception of this platform and how it has benefited them professionally. It also shows the usefulness of this network for economically active women.
When is it Necessary to Create a Multicultural Marketing Strategy?
Implementing a multicultural marketing strategy in your business is essential when you need to:
Know the different types of audiences you are targeting.
Directly engage different subgroups and influence them to participate in brand activities.
Reach a wider audience and, at the same time, make a better impression.
Create a conversation relevant to the culture of the target audience.
Achieve greater reach and brand recognition.
Open up to new markets.