The report should contain the following indicators:
the degree of satisfaction of visitors on a 10-point scale;
description of the most common problems;
customer turnover, i.e. the number and ratio of incoming/outgoing customers;
efficiency of advertising sources;
average bill;
LTV.
Based on all this information, you fusion database can form a strategy to increase the profitability of your beauty business. How does it work?
The employee sends an SMS notification to the client who signed up for the service, reminding them of the time. This helps reduce the likelihood of downtime and positively influence the company's image in the eyes of the target audience.
During a telephone conversation, an employee of a hairdressing, manicure, massage or other salon asks where exactly the client found the phone number. In the case of dynamic call tracking, this happens automatically. Due to this information, you will find out how effective the advertising sources used are and competently plan your promotion budget.
Your marketer can call customers with short surveys about the quality of service. Remember that information received directly from your target audience allows you to identify weaknesses in time and form an effective strategy for the development of the company.
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With the help of this system, marketers send out mass mailings in which they inform about special offers, promotions, discounts, and new product arrivals – this works best for customer retention.
With the automation system, it is much easier to maintain documentation, regardless of its type: documents on accounting, warehousing, payroll, interaction with suppliers, recording events, tasks, setting up reminders, etc.
It is worth understanding that a beauty salon is one of the specific areas of business, so it requires in-depth integration. Only with full coverage of clients will you be able to receive reliable data on the effectiveness of advertising campaigns and the level of your services.
How to understand that it is time to implement CRM for a beauty salon
As we have already said, the implementation of this system often becomes an impetus for rapid business development. The innovation is joyfully received by clients, and as a result, a good image of the company is formed due to their feedback.
It is worth understanding that the absence of such a system can be detected even with the naked eye. This is indicated by a number of signs, upon the appearance of which it is necessary to urgently take measures and automate the work:
regular visitors are not included in the database;
the company is expanding, the number of employees is growing;
the consumption of materials is not controlled;
Clients who come once almost never make repeat appointments.
The result of all of the above is a loss of profit, and losses can be measured in thousands of rubles.
If a company wants to succeed, it is simply forced to implement such software, because then it will be provided with:
retaining the customer base;
work with the client base;
transparent conduct of transactions;
concluding more profitable deals;
increasing visitor loyalty;
collecting all data in one place;
income growth.