Make sure to include Google Analytics in your list

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For example, if you have an online store selling women's clothing and users spend more time on the sandals page, you can analyze what exactly they are searching for.

The same applies to your blog content; knowing which content is most popular will help you decide which topics to cover in future posts. Additionally, you can conduct keyword research using Google Keyword Planner, an essential tool for improving your search engine rankings.

of digital marketing and social media tools.

At Neetwork we recommend you explore our Professional Certification in Data Analysis, where you can become an expert in analytics and learn to apply effective strategies using the data collected.

2. GTMetrix
Best digital marketing and social media toolsLoading speed plays a vital role in your website's australia school email database ranking and should be measured to assess the high bounce rate. If you're a small business or just getting started in the field, it's natural to wonder how this affects your Google ranking.

Loading time has a direct impact on users' purchasing decision. If your website is slow, a considerable number of visitors are likely to abandon it within the first 5 seconds of browsing any page. When this happens, it results in what is called a high bounce rate, where users enter your site, but instantly return to Google results without interacting.

Google evaluates this behavior and does not rank sites with high bounce rates highly because they do not provide a satisfactory user experience. Do you now understand the importance of loading speed?

Speaking of GTMetrix, this tool is invaluable as it identifies pages that are loading slowly and offers solutions to improve them. When it detects a problem, it generates a detailed analysis report that you can even download in PDF format.

To get this information, you just need to provide your website address and within seconds you will receive a comprehensive report that analyses numerous factors that affect loading speed. In addition, there is a plugin available for WordPress, which means that if your site is built on this CMS, you will have all the tools necessary to improve your business's positioning.

The best part is that all these features are available in its free version, making GTMetrix one of the most effective digital marketing tools.