How to become a social media manager

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We asked our panel of experts about the steps that made a difference on their path to becoming a social media manager, so you can start your journey off on the right foot.

Step 1: Immerse yourself in social media culture
We asked our LinkedIn community which skills are portugal b2b leads the most important to become a social media manager. Of the 784 respondents, 44% said understanding social culture was the most critical to success.

A Twitter poll from Sprout Social that asks our community what skills are the most important for becoming a social media manager. The top result was understanding social culture, which 44% respondents agreed with.
There is no training, course or class that can make up for a lack of familiarity with digital culture. To create relevant, engaging content that aligns with consumer preferences, you need to be online.

Don’t take this to mean that you need to spend hours scrolling every social media platform each day. Instead, think about how you can develop a strategic eye during your standard scrolling sessions. What content formats are garnering the most attention? Are there any brands that stand out in your feeds? Why?

Ask yourself these questions to refine your perspective on creating a performance-driven social presence.

As social media continues to evolve, new specialties and niches are emerging. You should use that as an opportunity to become a subject matter expert.