Do you know the SMAC business model?

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In recent years we have seen an incredible development in Information Technology (ICT), due to the unquestionable need to incorporate it into businesses and even more so, to keep it up to date. The growth of connectivity between users is, perhaps, the main reason for this new business architecture to which we are exposed.

The Information Technologies that contribute most to this rich people database transformation in organizations and their business models are grouped within the acronym SMAC: Social, Mobile, Analysis and Cloud . These four elements, together, allow companies to adapt to the changes in today's market and gain a competitive advantage over their competitors, transforming their business models.

SMAC business model
SOCIAL
The need to have an online presence on social media is more than obvious. The importance lies in knowing how to choose the network that best suits your company's philosophy.

MOBILITY
Mobile communication allows workers to synchronize their devices so that they have access to the information they need anywhere, anytime . It also makes it possible to share data much more easily and quickly . And not just internally, but also between companies.

ANALYSIS
In recent years, big data has had a strong impact on companies' manufacturing processes. Therefore, using SMAC architecture to perform analysis brings undeniable benefits, as it allows the use of a single tool instead of different types of data collection methodologies .

CLOUD
The cloud is changing the way companies work, promoting digitalization , centralizing resources, offering greater mobility and incredibly secure protection of company-wide data.

SMAC technologies help to eliminate geographical barriers , reduce costs and improve the operations of any business , creating an ecosystem that allows companies to improve their business processes and get closer to the customer with minimal overhead and maximum reach.

For this reason, at Arbentia as a business and information technology firm , our mission is to help companies in their digital transformation processes, processes that guide the strategy, culture, processes and capabilities of an organization to channel the disruption created by the digital economy .