Putting it all together: craft your social media content plan

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Social Media Content
Social Media Strategy

We recently asked 2,000 consumers if they expect influencers to take a stand on social issues. Almost all (87%) strongly or somewhat agreed. This number rises to 90% for Millennials and Gen Z.

A lime green stat call-out box that says 87% of consumers agree influencers should speak out about causes that align with their values
When you compare consumers’ expectations of influencers with their expectations of brands, there’s a dramatic difference. According to The 2023 Sprout Social Index™, only 25% of consumers said the most memorable brands speak about causes and news that align with their values. But that doesn’t mean this issue is irrelevant to marketers.

As the calls for influencer-led social media activism grow louder, brands need to be prepared to deal with the consequences. In this guide, we explain what influencer activism is, how it affects brand partnerships and how it will alter the future of influencer marketing.