The eCommerce icons
Among the various elements that compose and characterize it, eCommerce icons certainly play a leading role. For this reason, they must be designed and created in a careful manner, with the sole purpose of increasing the click-through rate.
Those who manage an online store (but the same can be said for physical australia business email list ones) rightly pay a lot of attention to the care of the products on sale and their presentation both in the window (homepage) and inside the shop (the Products page). However, very often they overlook apparently secondary elements that can help the user to approach and complete the purchase. E-commerce icons, such as the classic "cart", represent a crucial aspect for the good functioning of a website dedicated to online sales. If the user does not have a clear and immediate idea of the path to take to complete the possible purchase, it is almost certain that they will move away and turn their attention elsewhere.
Even more important is to make the most of them on mobile-optimized pages, where we clearly have less space available.
Other design elements
Here are some:
the color scheme
the readability of the texts
mobile adaptability
user experience features
All these elements together generate a highly productive and performing environment that enriches and improves the end user's browsing experience. A good design helps to involve visitors by creating a friendly and relaxing atmosphere, in which your products will appear even more attractive; just as the cover of a book is able to increase its sales, so also the graphic aspect of the web interface proves to be of vital importance to make the shop and its products more interesting in the eyes of the potential customer who has landed inside.