Step 1. Monitor your social media mentions

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As noted, consumers are christmas island b2b leads sounding off about brands like never before. This rings true both on social media and off.

Track conversations and social mentions about your brand across social media, such as X, Instagram, Facebook and LinkedIn, even if your brand isn’t directly tagged. Doing so is a great way to capitalize on praise and address criticism quickly.

Tools like Sprout can help facilitate this process by allowing you to monitor mentions, keywords and hashtags related to your brand and industry. This helps you stay informed about trending topics, competitors and complementary products.

That said, you also need to monitor online review forums and third-party sites. This includes Google Reviews, Reddit and sites such as Yelp. Tracking mentions on these platforms can provide additional context to the social media feedback you receive. For example, a trend on X may be mirrored in discussions on Reddit, offering a more comprehensive understanding of public sentiment.

If you’re in ecommerce, your on-site reviews are particularly valuable. Don’t neglect the insights from loyal customers who mean the most to your business.

Here’s an example of positive sentiment from one of Girlfriend Collective’s product pages.

On-site reviews are important when conducting sentiment analysis for ecommerce
Monitoring all of these platforms manually can be time-consuming. That’s why we recommend a sentiment analysis tool such as Sprout Social. For example, with Sprout, you can pick your priority networks to monitor mentions all from Sprout’s Smart Inbox or Reviews feed. With Sprout, you can see the sentiment of messages and reviews to analyze trends faster. And for certain networks, you can use Listening to also track keywords related to your brand even when customers don’t tag you directly.