How can communication be built with each client on the site?

[aminaas1576]

We implemented the "Quality Guarantee" block to tell about the company's reliability and guarantees. It contains information about the sales geography and a video that directs the user to the company's YouTube channel.
Who are your clients and target audience: let's interest everyone
A website may have several target audience groups, and each will value certain information on the website. For example, business owners will value feedback from market colleagues, social proof, and transparency in cooperation processes. And contractors will value fast delivery, a simple process of registration, payment, and a cost that will allow them to stay within their budget.

Therefore, you need to segment your target audience and understand why each segment might be interested in your offer. Knowing the needs of each segment will make it much easier to build communication on the site.

Consider the questions:

Who are your target customers? (industry, region, etc.)
What problems does the product solve for each segment of the target malaysia email list audience?
What objections and stereotypical opinions might customers have when purchasing a product?
How is your product better than your competitors'?
What will be the target action for him?
What will be the structure of the site?
The structure of the site depends on the goal you are pursuing when developing it. Therefore, if you are looking for clients, it is important to add a product catalog with descriptions and characteristics, video reviews, testimonials, promotional materials, certificates and licenses to the site. And if you want to expand your partner network, then sections with news about new technologies in your production, quality standards, signed contracts are required - everything about internal production and external relations.

If the product is aimed at several target audience groups, a good solution is to develop separate sections or one-page sites for partners and for potential clients.