Decision Making (Middle of the Funnel, MOFU)

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An exercise equipment company publishes an article about the "5 Best Exercises to Strengthen Your Back." This article attracts people who are interested in exercise and health but are not yet considering purchasing a specific product.
At this stage, users are already interested in solving their problem, and now the task of the content is to deepen their knowledge and provide more information about your product or service. It is important to explain how exactly your product can help solve their problem.
Example:
A company that makes exercise equipment offers detailed articles and guides, such as: "How to hong kong phone number list choose the right exercise machine for your home." The content begins to go into detail, which helps the user determine what product they need.
Conversion (Bottom of the Funnel, BOFU)
At the final stage, the content should be focused on making a purchase decision. This could be special offers, reviews, webinars or consultations that will help the client take the final step towards purchasing.
Example:
The company offers a discount on exercise equipment or a free consultation with an expert to potential customers to help them choose the product that suits their needs.
Content Funnel Principles