Availability of HTTPS protocol.

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Page loading speed (check via Google PageSpeed ​​Insights).
Adaptability for mobile devices.
SEO audit:
Check meta tags (title, description, H1).
Presence of keywords on the page.
Image optimization.
Content analysis:
Checking the quality of texts: uniqueness, relevance, readability.
Relevance of information: contact details, licenses, price lists.
Competitive analysis
Identify 5-10 main competitors.
Study their websites: design, functionality, SEO usa phone number list parameters (for example, through Ahrefs or SEMrush).
Look at which pages are bringing them the most traffic.
Step 2. Optimizing the site for search engines
Technical optimization
Correct errors in the code. For example, through Google Search Console.
Speed ​​up loading. Use image compression, caching.
Make sure the site is secure. HTTPS protocol is required.
Content optimization
Use relevant keywords. Tools like Yandex.Wordstat or Google Keyword Planner are suitable for this.
Create separate pages for services. For example, "caries treatment", "ultrasound diagnostics".
Local SEO
If the clinic operates in a specific region:
Register in Yandex.Directory and Google My Business.
Use local keywords ("dentistry on Tverskaya").
Step 3: Create Quality Content