5 habits of good Community Managers

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Building communities and properly managing customers, followers and those interested in a brand, in order to generate and maintain long-lasting relationships, are the main functions of a Community Manager.

This is a time-consuming and highly responsible job, and it must why choose our service be done by someone who adopts a number of habits. Which ones? The blog of the global social media monitoring company, Digimind, helps us with the answer.

1. Work in an organized manner
Developing a work plan that provides order and organization is essential to properly carry out daily tasks and responsibilities. This way, you avoid mistakes that could cause you more than one problem, such as posting a tweet intended for a personal account on the brand's timeline.

In addition, you will have greater freedom and ease in dealing with unexpected situations, which could even put the company's reputation at risk.

Habits of a good Community Manager
CC Image: Freepik – RosaPuchalt

2. Innovate and stay abreast of new trends
Social media is constantly changing, which is a major challenge for those who work with it. In the trends that will mark 2017 , for example, it is already possible to notice elements of innovation such as 360-degree multimedia content and real-time video transmissions.

This whole panorama requires the Community Manager to be able to study the changes, in order to deliver original content that benefits the brand and captivates its followers. In this job, curiosity and creativity are undoubtedly two highly valued ingredients.


CC Image: Freepik – Photoroyalty

3. Analyze statistics and propose strategies
Each campaign and action must be measured in order to analyse and interpret the results, and to define which ones are the most effective, which ones are not working and also if any need to be reinforced.

A good CM knows that it is important to take into account the brand's objectives when measuring its campaign, and also knows what type of metrics to consider and what tools to use for this. In addition, after obtaining the data, he or she will have the ability to propose, develop and execute an action plan that allows improving, enhancing or changing those results, in favor of the account and its community.


Image CC: Vexels

4. Use good judgment when dealing with reactions on social media
Congratulations, positive comments and “likes” or “loves” are not the only things you will encounter; there will also be criticism, insults and attempts to discredit the company. And that is where you need to be judicious, empathetic and very patient, to react appropriately and have the ability to provide a solution or effective advice, which will prevent that incipient rain of attacks from turning into a storm.


Image CC: Freepik

5. Monitor what is being said about your brand and the competition
A SWOT analysis is very helpful at this stage, as it identifies strengths, opportunities, weaknesses and threats. This way you can get to know your competition, have a history of the reactions and opinions generated by the account you manage, and later, make decisions that allow you to successfully achieve your objectives.


Image CC: Freepik

By the way, it may seem too obvious, but spelling is another element that a good Community Manager will never neglect. For this reason, before publishing a post, you have to read and reread it to make sure that everything is in order; even more so considering that what is posted is the voice of a brand.