Understanding your needs can help you:

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Lead generation is about reaching people costa rica b2b leads who are almost ready to buy. Demand generation is about reaching people who don’t even know they need your product or service.

Over the past decade or so, most marketers have focused on lead generation. Part of the reason is that marketing has been dominated by customer relationship management (CRM) software. Big companies like HubSpot have built empires by creating and distributing content about lead generation.

Demand Generation Strategy-hubspot-customer relationship management-1
Their solutions for marketers focus on lead generation, lead nurturing, and attribution. But that’s not all marketing is.

While these things have their uses, they are also relatively inefficient. Tracking and nurturing high-quality leads requires a lot of computing power and sales time, but the return can be small. As we will see later, attribution is a deeply flawed data source.

Demand generation strategies contrast with lead generation strategies. It's all about how people buy what they want and need. It encourages marketers to understand their customers.