There is always something to learn from your competitors' strategies, such as which ones to adopt, which ones to avoid, and which ones to forget.
To analyze any advertiser, use the Advertising Research tool .
Switch between tabs to find out:
The number of keywords the domain is bidding on.
The estimated traffic coming from these keywords.
An estimate of the cost of paid traffic.
Other websites that your target competitor competes with.
Historical data to discover your competitors' seasonal advertising preferences, which can be taiwan phone code especially interesting if you haven't checked your competitors' ads for a while.
We decided to dig deeper into our research model and clicked on the blue Ad History report tab.
We were able to see an actual Mango advertisement, which was released at a particular point in time.
One possible next step would be to tailor this ad to our business, let it run, and see how it performs.
Competitor Research - Advertising Research
You can focus on Google Shopping or Display Ads in your competitor analysis and use PLA Research and Display Advertising .
Once there, you can analyze the distribution of GDN ads around the world and measure the advertising activity of your rivals to understand which markets you should focus on and how.
Among other things, pay attention to the current landing pages of your competitors' campaigns and analyze important details such as which ads are targeting each page at any given time.
With this step of your competitor analysis, you will be able to analyze the price range in your target segment and optimize your ads (in terms of keywords, titles, and images) and ad spend to get the maximum ROI.