Become a basis for decision-making

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A high CPA indicates high costs, while a low CPA indicates low costs, so quality directors mailing lead the lower the CPA, the better.

CPA

xWhat is CPA? What is its definition and how to improve it?
Benefits of utilizing ROI in web marketing
In web marketing, focusing on ROI brings benefits to your strategies. Here we will explain the benefits from two perspectives.

Profitability can be visualized
By using ROI, you can manage a wide variety of web marketing measures with a uniform index, so you can visualize which measures are effective and their profitability. Even if multiple web marketing measures are implemented by different departments, they can be evaluated equally. In addition, you can compare advertising operations requested from multiple advertising agencies, so you can use it to determine which ads are effective and which ones need improvement.