Offensive. Within the framework of this approach, the business diversifies, cooperates or intensifies the market. The complexity of the approach lies in the need for a very precise calculation, which will allow a breakthrough to be made in two or three years and take a leading position in the segment.
Offensive-defensive. It is complex and associated with risks. This strategy can be justified taking into account a breakthrough in a particular niche or sphere by overcoming increased expenditure and maintaining its leading positions for several years. Its implementation occurs through diversification processes, cooperation or due to market intensity.
An offensive-defensive overseas chinese in usa data strategy is successful in cases where it is necessary to correct the unstable position of a company by restructuring its activities. The head of the organization gets rid of unprofitable areas, can sell enterprises that differ from the main profile, expand existing production and improve a number of products, the demand for which is high. The implementation of such programs occurs due to saved funds or rationalization of technological processes.
Defensive strategy. In this type of strategy, all areas of activity are centrally restructured, activities are reduced. When using it, the entrepreneur observes a moderate increase in profits.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Step-by-step guide to creating marketing KPIs
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9 Examples of Universal Selling Commercial Proposals
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How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
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