This is a big change for us. It means that customers are gradually affected by our products. I find the new products very attractive and even come here for them.” The second category is activity information. For example, a lottery will be held on Mother’s Day this year. Wang Yajie said with a smile that in the past, before the membership system was introduced, the lottery tickets were made using local steelmaking methods. 20,000 copies were printed at a time and mixed by hand. When a portion was delivered to the store, the recycling rate at that time was below 20%. Unexpectedly, after switching to digital methods, the recycling rate actually increased by 8-10% compared with before.
Because the number of members is more than the number of monthly visitors," said There are also more objects that can participate in the lottery, driving the recovery rate to grow.” The last category turkey mobile phone number list of messages is lighthearted and fun messages. For example, during Mother’s Day, meals suitable for different mothers are recommended according to different mothers’ styles. Wang Yajie observed that such messages usually have a good click-through rate. “You don’t have to worry about sending discounts. Sometimes customers can accept such interesting messages. "It's also worth mentioning that whether it's new product launches or event information, Yayoiken's blocking rate for each message is about 0.5%, which is within control.
Through every opportunity to send messages, Yayoiken also takes this opportunity to test members’ preferences and find the sweet spot for unsealing messages. From the mediocre picture and text at the beginning, to the main image of the meal with short copy, to the novel stop-motion animation and short video, even the title and sending time have been tried many times, and finally the unblocking rate of the video was found It is 15-20% higher than pictures and text. Taking into account the characteristics of modern readers who love to watch videos, Wang Yajie encourages stores to try different things to find out the preferences of customers.