But social media marketing is as competitive canada b2b leads today as it was during the golden age of television advertising. There’s constant competition and constant background noise.
If you want to attract consumers' attention, you must publish creative content. You have to share new ideas, use features in new ways, and offer people something unexpected.
Creativity unexpectedly important to Instagram consumers’ attention -1
4 common creative mistakes on Instagram
Before we talk about what people do wrong, I want to take a moment to talk about what people do right.
Many brand accounts are run by small marketing teams, individual social media managers, or even marketing interns. Entrepreneurs and small business owners often work alone. You are doing the best you can with the time, budget, and materials you have.
Social media management is tough because it requires us to do a lot at once. We’re technologists, graphic designers, copywriters, storytellers, and customer service people—and that’s in the halcyon days!
So don't feel bad if you're making these mistakes now. They are easy to repair.
Your post is hard to read.
One of the most common mistakes on Instagram and other short-form video networks is adding text that is too small to read.
Why is creativity so important on Instagram?
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