Promotion of products/services via digital channels like search, social media, email, and websites. As digital ad spending is expected to reach $517 billion by 2023 (Forrester), notable digital marketers include Neil Patel and Rand Fishkin (Moz).
2. Brand Marketing
Focuses on establishing and promoting a company’s brand identity, values, and personality to foster recognition, loyalty, and emotional connection. With 89% of marketers believing strong brand equity drives kuwait whatsapp number revenue (Lucidpress), successful brand marketers creating iconic brands include Apple, Nike, and Coca-Cola.
3. Affinity Marketing
Targets specific groups with shared interests/characteristics, enabling personalized messaging. Highly effective for increasing customer loyalty by 25-60% (Epsilon). Notable examples leveraging affinity groups include AARP for seniors and alumni associations for college graduates.
4. Account-Based Marketing (ABM)
Employs a targeted approach focused on engaging specific high-value accounts through personalized campaigns. 87% of marketers state ABM outperforms other marketing efforts (Alterra Group). Successful ABM platforms include Demandbase and Engagio.
5. Affiliate Marketing
A performance-based strategy where affiliates earn commissions for promoting a company’s products/services. Critical for driving sales, as the affiliate marketing industry is projected to reach $8.2 billion by 2022 (Statista). Notable affiliates leveraging this model successfully include Pat Flynn (Smart Passive Income) and Michelle Schroeder-Gardner (Making Sense of Cents).