Faced with the uncertainty that the legendary poster man may disappear from the streets of Madrid, Wysiwyg, a Razorfish Company, one of the
leading advertising agencies in the Spanish market, has decided to offer an alternative to all those poster men who, due to the indecision of the
authorities, see their future compromised: they are taking them to do their work on the Internet.
According to the agency, the advertising man is one of the precursors of the work they do: "Interactive advertising was born with the advertising man and we believe it is our duty to contribute to ensuring its stability."
At elhombreanunciodigital.com, traditional binance data advertising men can be reconverted to the digital age, carrying out their work in the most dignified conditions. On this site, the different advertising men who join the initiative will virtually parade some of the campaigns that the agency carries out for its clients, among which are leading brands such as Vodafone, Nokia, Absolut, Burger King, Amstel, Ballantines or Lancia.
"This is our commitment. For each campaign that is displayed on their virtual billboard, each Digital Advertising Man receives the equivalent of a full day's salary on the street," they say. In addition, all advertisers who want to join the cause are invited to carry out special actions with the new advertising men, either on the website itself or on any other Internet advertising medium.
To apply, interested men (and, of course, women) only have to go to the elhombreanunciodigital.com job board and send their details.
Pablo Delgado, the first Digital Advertising Man, thinks this initiative is great, "since they don't see us on the street, the whole world can see us on the Internet."