For advertising within the Ozon marketplace, this advertising data operator offers automated data collection and sending it to ERIR. When placing creatives on other sites, you must manually enter information about advertising movements. Then you need to get unique identifiers for each advertising placement and enter them into the ads. Only then can you launch campaigns. When summing up after the budget is completed, you must manually enter all the information about the promotion results.
"Media Scout" (MTS)
This advertising data operator is not tied to a specific advertising platform. All information is entered manually. The registration process on the operator's website is simple, and the rates are currently still available. Accounting documentation is sent via electronic document management systems (if such a system is not available, the documents are delivered to the company's office by courier).
"First ORD" (VimpelCom)
"First ORD" offers a clear interface and reasonable subscription prices. The site offers a wide range of educational materials. In addition, users can ask their questions via email or Telegram channel.
"ORD-A" ("Amberdata")
This operator provided free access for testing services until early spring 2023. Then paid pricing was introduced, the details of which will be presented below.
"Development Laboratory" (Sber)
At the moment, this ORD is in the testing stage, so the cost of its use is symbolic - only one ruble.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Cost of services of advertising data operators
For the current period, 7 advertising data operators (ADO) have published prices for the services they provide. Some tariffs are provided as indicative. In this regard, the data presented in tabular form may differ from the actual prices.
ORD Minimum payment amount Additional payment Self-promotion labeling Volume discount
"First ORD", "VimpelCom" 5 thousand rubles. 1% of the total advertising amount under standard conditions There is There is
"Media Scout", MTS 1 thousand rubles.
Unallocation: 0.1% of the amounts transferred to ERIR, but above 5 thousand rubles for all acts
Statistics: 1% of the amount stated in the report
20 rubles per 1 megabyte Yes, if the amount exceeds 50 thousand rubles.
"OZON ORD", Ozon 5 thousand rubles. 1 MB of creative or 1 marker – 10 RUB. No No
"ORD-A", "Amberdata" 5 thousand rubles.
Taking into account tariff zones:
0 RUB – up to 500 thousand RUB; 20 thousand RUB – from 500 thousand RUB to 3 million RUB;
50 thousand rubles – from 3 million rubles to 6 million rubles.
15 rubles per 1 megabyte No
"Development Laboratory", Sber Until 01.11.2023, the price for the services of the ORD "Development Laboratory" is 1 rub./month.
"Yandex Advertising Data Operator", Yandex Services are provided free of charge. Tariffs are under development.
"VK Advertising Technologies", Vkontakte Services are provided free of charge until the end of the trial period (dates not yet specified)
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