The first information has already begun to emerge about Microsoft's new search engine, which is being presented at the All Things Digital conference in California and will be available online next week, according to the Wall Street Journal .
The new online search engine will be called Bing, after 99 acres data the company dropped the name Kumo, and will be combined during its beta test months with Windows Live Search, within the MSN portal.
Microsoft's strategies to compete with the leaders in the search engine sector, Yahoo and Google, involve large investments in improvements to its portal and a significant investment budget. According to Microsoft, current search engines do not meet user expectations.
Bing's marketing campaign will cost around 100 million dollars. The creative agency was JWT, which has developed pieces for print, television and online media. The new search engine will be more intelligent and will have semantic queries that neither Google nor Yahoo have yet developed.