The better you know your audience, the more effectively you can craft a story that speaks directly to their hearts.
#2: Know yourself (or your brand)
The next critical step is to develop a deeper understanding of what makes you or your brand unique. This can be challenging because it is often difficult to look at ourselves objectively. Here are some strategies for discovering your unique qualities:
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Ask your best customers: Reach out to your most loyal customers and ask them why they love working with you. Their perspective can reveal strengths in yourself that you may not have realized you had.
Look for patterns in feedback: Look at the recommendations, reviews, and other feedback you receive. Look for recurring themes or compliments.
Reflect on your values: Consider which principles guide your work and how they are reflected in your business practices.
Examine your experiences: Think about the life experiences that have shaped the way you do business. These experiences often form the basis of compelling stories.
It’s important to talk to customers immediately after they make a purchase. Ask them, "What is it about me that makes you decide to buy?" Their answers can provide you with valuable insights into your unique appeal.
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