7 marketing strategies for real estate agencies

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One of the keys to real estate marketing is having effective SEO strategies, which are essential for success in the online real estate market.

Learn some of the best real estate inbound marketing practices you can adopt to improve your online visibility and increase your web traffic:

1. Have a content marketing blog
A recent SEO study in the Chilean real estate industry reveals that 9 of the 10 real estate agencies with the highest organic traffic have a blog with SEO content focused on real estate advice , which can be very useful for a company in the sector for several reasons:

People always want to know more: a section dedicated to generating and disseminating valuable information is essential to attract users to visit your page.
In this sense, it is very difficult to attract visitors without having a blog. In fact, the study carried out by Postedin has revealed that nearly 38% of real estate agencies with a blog have a traffic higher than the average of the sample, where the most active ones receive 2.4 times more visits than those who do not generate content constantly.

Having a blog also helps with other factors: real estate agencies with a blog have an average of 77 organic pages indexed in Google, while the others have an average of 34. The greater the number of articles you rank, the greater the volume of potential clients you will have.

That said, within your real estate marketing plans you should have a blog, because it allows your site to stand out in search engines and in the eyes of users, as a source of new and quality information .

Keep in mind that currently, real estate sales sites that have a blog are taking over a significant share of the sector, which occurs for the following reasons:

Traffic generation: By publishing relevant and quality content, you attract potential clients interested in the real estate market, increasing your traffic and lead generation.

Search engine optimization: By using SEO techniques in your content, you improve your position in the SERP, increasing your visibility and, therefore, the recognition and consideration of your brand.

Customer loyalty: By offering useful and valuable information to your customers, you build a relationship of trust and loyalty with them. This can translate into greater chances of them hiring your services again in the future.

Differentiation from the competition: If your company is able to offer unique and quality content, you will be able to stand out from other real estate agencies that are not taking advantage of real estate marketing trends.

2. Write about industry trends
As for the specific content mentioned in a blog, you can address recurring issues and analyze marke cambodia lists t trends and other topics relevant to those involved in the real estate sector.

To do this, you can use tools like Ahrefs and Semrush, which will tell you which keywords to use to find a solution to your questions. It is also very useful to use the Google Trends tool , which shows you the current market trends . Some examples of trends from the last year are:

Subsidies for the purchase of a first home

Housing leasing

New ways to decorate small apartments

The search for green apartments, among others.

The important thing is that you demonstrate knowledge and expertise in the real estate market, especially in the sector where your target audience is located.