Google's Current Top 10 Ranking Factors in 2020

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As mentioned, Google's algorithm never stays in the same place for long. They update it often, and sometimes there's a significant change that can drastically impact your rankings, seemingly overnight. To avoid being caught off guard, make sure you stay up to date with Google's ranking factors .

The best thing to do is to always stay up to date on belarus phone data what ranking factors are working right now. That said, here are some of the important SEO factors that we have found to have a significant impact on rankings in 2020.

1 – A secure and accessible website
This is crucial. Make sure you have an accessible site that Google can easily index. A secure website reassures your users that their sensitive information is in good hands. Why it matters: Having Google access and index your website is a crucial first step in ranking in search results. After all, Google can’t rank what it can’t find. Security protocols tell Google that your website is safe for users and therefore safe to visit.

If your website isn’t using HTTPS , you’ll see a “Not Secure” label next to the user’s address bar. This can be a turn-off to visitors, even if you rank high in Google’s SERPs . How to implement: We’re talking about simple accessibility fixes to help Google’s search bots crawl and index your website as efficiently as possible. If you’re using a popular CMS (content management system) like WordPress , much of this will be done for you automatically. But there are additional strategies you can implement to improve your site’s accessibility.

Use a sitemap.

A sitemap lists all the pages on your website and how they connect to each other. Sitemaps make it easier for Google to crawl and index large websites . This is especially important for websites with “dead” pages that aren’t linked through your main site’s navigation.