How do you define the purpose of each campaign?

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It might not be a black-and-white answer, but the number of campaigns you plan into a strategy should align with your business goals, audience segmentation and several other factors, such as:

Changing business goals
Sales cycle
Seasonality
Trends
The more relevant, personalised french email address list and well-timed an email is, the more likely your customers are to engage. And it’s certainly not a case of throwing everything you can and hoping something sticks.

We’ve covered that every campaign must align with your business’ goals, but how do you define the purpose of a campaign? There’s more to it than saying, ‘We need to increase revenue so let’s send out some promo codes’ – yes, this might work, but will it complement your strategy by sending it when you do?

One of your business’ main objectives is likely to be something along the lines of ‘increase revenue’. Sending a promo code off the bat will likely do this, but there may be campaigns to launch before this to ensure it’s as effective as possible. For example, do you first undertake a campaign to re-engage previous customers?



Here are eight steps you should consider for defining the purpose of a campaign:

Refer to the marketing objectives of your business and identify what type of campaigns will help the business reach its targets.