How to Make the Most of Google's SERP Changes

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Because you've created content that provides value to searchers, and Google's algorithm was designed to reward your efforts.

Are you engaging in shady SEO tactics? Well, then you might be concerned because with the help of artificial intelligence, it won’t take long for Google to judge your content as thin, spammy, or otherwise worthless, and derank it accordingly.



The best thing you can do in response to fluctuating search results is to double-check that your website is in order.

Rule out any technical issues that might affect search visibility.
Check the volume and quality of your backlink.
Research your competition: have they usurped your position with content that is legitimately better than yours?


Frequently Asked Questions About Ranking Fluctuations
How often does the Google dance happen?
In the past, Google would roll out a series of algorithm changes about once a month, which would shake up the SERPs for the next 3-5 days. When it comes to Google rankings, the search algorithm is constantly updating and analyzing web content, so fluctuations are less dramatic than they once were, but they happen more frequently.

Whenever you significantly change the content of a page or add new pages to your website, you should expect some ranking volatility.



Google Positioning: Factors That Determine Fluctuations
Our experience has taught us that search volatility can be amplified by a number of factors such as: