Once you’ve established whatsapp saudi arabia your email segments and have your email marketing platform in place, you can begin planning your email marketing campaigns to give conversions a much-needed boost.
Below are nine steps needed to plan the perfect campaign:
Decide which segment or segments you want to target and identify their goals, challenges and pain points. These are what the content of your email campaign is going to focus on to drive conversions.
Establish a content calendar while paying close attention to important dates, seasonality, day of the week, proximity to payday and more.
Create content specific to each segment that also offers plenty of room for personalisation. Not only should this include the content itself, but how it’s presented through copy and graphics.
Establish workflows through automation, so follow-ups can be sent automatically based on engagement.
Ensure your emails are optimised with engagement in mind and include a clear call to action. You also need to ensure your email is compatible across all devices.
Test your email before sending it to make sure all content and links work. If you’re doing A/B testing then all variations should be working as intended before progressing.