Lower Conversion Rates: Lead gen tends to focus on the quantity of leads over their quality, which can result in lower conversion rates tracking through the sales funnel. Lack of Personalization: Traditional lead gen strategies often take a more generic approach, which can lead to decreased engagement and ability to adapt. Long Sales Cycle: With lead gen, you're often starting from scratch with each new lead, which can result in longer sales cycles. Difficult Attribution: Tracing a lead's journey from first contact to conversion can be complex due to the variety of channels and touchpoints. Talent Management: Managing a
various skill sets needed for comprehensive lead gen efforts can be challenging. jordan number screening The pros and cons of B2B Account-Based Marketing Account-Based Marketing's targeted approach can significantly enhance your engagement with potential high-value accounts. This method is akin to spear fishing, focusing on a select group of prospects or accounts that could potentially convert into loyal customers. While many B2B marketing teams have found success using the focused nature of ABM, there are distinct trade offs to the approach. Pros of B2B Account-Based Marketing (ABM): Increased Personalization: ABM's targeted approach enables you to deliver personalized experiences to each lead, boosting engagement and conversion rates.