Sales and Retention Development Manager

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Considering that the ranking of hot words is the result of comprehensive display. In addition to the number of notes, the ranking of the popularity of "hot words" may also involve two factors: the frequency of active searches by users and the popularity of the notes themselves recommended by the system. After the search, the system performs algorithm matching based on the search terms and displays all the results. If this keyword is a relatively large word in the relevant category, you can see some special label words in the upper half of the interface to provide classification and filtering functions. This method will provide a better experience for users who search aimlessly.


At the same time, the most popular notes are placed in front. The purpose poland whatsapp resource of this display form of search results and filtering conditions is to narrow the selection range and help users quickly choose. There are several points worth noting about the selection of keywords: Xiaohongshu's hot search recommendations are the identifiers of the platform's short-term traffic content; search prompt keywords and popular filters are the long-term traffic sources. The data analysis and summary comes from Xiaohongshu's real user data. It is necessary to give priority to keywords with low competition, large traffic and relatively accurate. Avoid choosing broad keywords and learn to reverse the keywords.


After determining the topic and keywords of the note, you need to reverse the keywords you hope users will use to search for your notes. Consider what common keywords you would use to search for such notes yourself. Reasonable layout of keywords in the note title, text, topic, comments and other positions will help the notes to be included and accurately recommended. Avoid keyword stacking. Keyword stacking will be judged as advertising by the system. If you do this for a long time, your account will be demoted by the system. If you can eat up all the brand-related search traffic on Xiaohongshu, it will be the optimal solution for brand-effect integration.