Having quality products is no longer enough. Today, consumers are looking for something more and the numbers prove it.
According to a 2022 study by Google Cloud, 82% of buyers want a brand’s values to align with their own . And pay attention to this data, because 75% of buyers have stopped supporting a brand for having contradictory values .
A good manifesto not only builds trust and loyalty among customers, it also acts as a petroleum manufacturers email lists beacon attracting people who share the same values and beliefs as the brand.
According to Accenture Research, 63% of customers buy goods and services from companies that reflect their personal values, and 74% want transparency about how companies operate and their stances on important issues.Once you are clear about your brand's purpose, mission, vision, values and business objectives, it is time to start telling your story.
Keep it natural, without thinking it's copy for an ad or marketing piece that's all about selling. Think of something that feels and looks like an inspirational speech you'd give at a conference or graduation. The more conversational and honest you are, the stronger the emotional impact will be on whoever reads it.