How to get started with Instagram stories

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Instagram is one of the main marketing channels for your beauty business and rightfully belongs among the social networks you can't miss .

Before you start embellishing your Instagram stories, I recommend checking if you've already got everything set up on the primary communication channel, which is Facebook. You can find the buy phone number list full summary in the article How to Masterfully Manage a Facebook Page .

If you have a lot of content on Instagram and few followers, something is wrong. Read on.



Instagram must be beautiful - Marketing for salons



Instagram must be beautiful
Maybe you already have an Instagram account and are active there, but you are not sure if what you are doing is right. Often, when browsing Slovak Instagram accounts belonging to beauty professionals like you, there is one big problem – the account is not visually beautiful.

Instagram is all about beautiful photos, visuals, and deep aesthetics. If you post photos and videos that are poorly shot, dark, blurry, or cheesy (forget the roses and hearts, please), it will have a significant impact on how many people see your post.

The truth is, you have less than 4 seconds to reach a potential customer when they view your Instagram profile, so overall aesthetics are very important.



Basic Instagram concepts



Basic Instagram concepts
It is important that you understand exactly what I am describing in this article. Instagram has several specifics, the names of which should be completely clear to us right from the start.



Instagram story/ Story / Instagram stories
It is content that disappears after 24 hours. It is usually a photo or video taken or shot in portrait orientation. Users will only see 1 Instagram story for 5 seconds. In the case of a video, up to 15 seconds.

It can contain various effects and filters, text, time, date, moving image (gif), poll, quiz, music and more. The option to view Instagram stories is displayed on the homepage in circles at the very top and also contains ads from brands and businesses.



Basic Instagram Terms - Instagram Stories



Other basic concepts:

Instagram account – is the one you log in to with a name and password, and where you can add your content. It is always written with the at sign “@” followed by a name. For example @doparady
Instagram BIO – is the basic description that other users see on your Instagram account. The maximum number of characters here is limited to 150, so it is important to think carefully in advance.
Instagram gallery – also known as “ grid ”, is a preview in your Instagram account of all the posts you have added so far.
The feed – or home page or wall – is the basic and introductory page on Instagram, where you'll see posts from the users you follow and ads. You'll also see Instagram Stories at the very top of the feed.
Hashtags – are tags with a “#” grid that can help new users (potential customers) discover you. You can read a complete guide to hashtags in the article How to hashtag on Instagram .