What are the most well-known lead generations?

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There are many ways to generate leads for your business, but the best known are:

Inbound marketing;
Outbound marketing;
Living marketing.
These are the main ways to attract potential customers to your business.

Inbound marketing
This marketing strategy uses a passive form of advertising, where the customer goes to the brand, and not the other way around.

It happens through the creation of content on social networks and blogs, the shop creation of videos and all means of dissemination in which the brand presents content related to its product or service and that arouses interest in its niche.

Outbound marketing
Outbound marketing, unlike inbound marketing, focuses on more active advertising, where the brand reaches out to the customer.

Although it is more traditional and often interrupts the lead in their activities, through advertisements on television, radio, Google Ads, among others, this marketing structure also has many advantages.

New companies on the market need to be seen and heard so that people become aware of them. Therefore, this method is recommended in these cases.

Living marketing
Living marketing is carried out live, where it is possible to sponsor shows and events or even provide your own events in order to create a relationship with the lead , increasing the chances of sales.