A clear and detailed client brief is essential for the success of any ghost mannequin project. It helps ensure alignment between the client’s vision and the photographer or retoucher’s execution, minimizing revisions and speeding up delivery. Ghost mannequin photography involves multiple steps, from shooting different angles of garments on mannequins to complex image editing to remove the mannequin and create a “ghostly” effect. Below are several examples of client briefs that illustrate how diverse requirements can be communicated clearly and effectively for ghost mannequin projects.
Example 1: Basic Ghost Mannequin for E-Commerce Apparel
Client: Online fashion retailer specializing in casual wear
Project Scope: 300 product images featuring shirts, jackets, and pants
Deliverables: High-resolution images ghost mannequin service with invisible mannequins showing front, back, and interior neck area
Key Requirements:
Pure white background (RGB 255,255,255) for seamless website integration
Consistent lighting and mannequin positioning for uniform catalog appearance
Include neck and collar interior shots for layering effect
Images to be cropped to product edges without extra space
Deliver in JPEG format, 2000px longest side, optimized for web
Notes:
Client requests minimal retouching, focusing on color accuracy and fabric texture
Turnaround: 2 weeks
This brief is straightforward, focusing on standard ghost mannequin images for online product listings. The details specify output format, image size, and turnaround time, allowing the production team to plan accordingly.
Example 2: Creative Ghost Mannequin for a Luxury Brand Lookbook
Client: High-end designer brand launching a seasonal collection
Project Scope: 50 products including dresses, coats, and suits
Deliverables: Artistic ghost mannequin images for use in digital and print lookbooks
Key Requirements:
Use soft lighting to enhance fabric texture and sheen
Include creative poses and slight mannequin visibility for stylized effect
Backgrounds: gradient neutral tones with subtle shadows for depth
Composite multiple layers to show garment lining and interior details elegantly
Deliver in TIFF format, 300 dpi for print quality, along with JPEGs for web
Notes:
Client expects extensive retouching and color grading
Incorporate brand colors subtly in backgrounds and shadows
Deliver initial proofs within 10 days, final images within 4 weeks
This brief highlights the need for artistic direction and high-end retouching. It emphasizes mood, fabric appearance, and flexibility in final formats.