Despite YouTube having a larger audience (2.5 billion users compared to Instagram’s 2 billion), Instagram’s advertising revenue is significantly higher. Last year, it is estimated that Instagram generated $39 billion in ad revenue, surpassing YouTube’s $31 billion. Impact of “Ad Breaks” on User Experience The introduction of non-skippable ads will inevitably affect the user experience on Instagram. Many users may feel frustrated by being forced to watch ads, which could lead to a negative perception of the platform.
However, it’s important to remember that Instagram, like any other social network, needs transportation email list to balance user satisfaction with the need to generate revenue. The users’ response to “ad breaks” will be crucial in determining the success of this new feature. If users accept this change well, Instagram could further solidify its position as a leader in advertising revenue. Otherwise, the platform may face significant backlash, which could negatively impact its engagement and, eventually, its revenue.
Stories In addition to non-skippable ads, Instagram appears to be testing new ad formats that are also more intrusive for users. The platform has begun testing pop-ups that would appear over Stories. Source: Tech Issues Today Source: Instagram Post So far, ads have only been seen for the “Super Rumble” game from Horizon Worlds, Meta’s virtual reality platform. It seems that the issue is a technical error, possibly stemming from Meta’s attempt to promote the “Super Rumble” game, released in 2023 for the Meta Quest.