Which structure is the most effective?

[Jahangir147]

Do you know why some marketing teams are ultra-effective while others are just talking hot air? This question has been plaguing marketing managers since, well, the birth of marketing. In fact, marketing has been constantly transforming, successively abandoning magazines and televisions for mobile phones. And with each of these evolutions, marketing teams have changed the structure to manage their work.

But first, what is a marketing team?
If your company doesn't yet have a department dedicated to this area, you might not know where to start. So let's start from the beginning.

According to the American Marketing Association, marketing can rcs data mexico be defined as the creation and communication of useful messages to customers, partners, and other defined audiences. It generally aims to convert these audiences into customers, but can also have other goals, such as improving a company's reputation.

By extension, your marketing team includes all the team members who hold these responsibilities within your organization. A marketing team can be entirely in-house, but you can also outsource your marketing tasks to an agency that offers these services. Alternatively, you can assign some of these responsibilities to employees and outsource others.