Integrate your social media channels/connection invitations outside of email

[Jahangir147]

Welcome emails can be part of a larger, integrated marketing strategy. Use them to invite subscribers to connect with you outside of email by integrating your social media channels into your emails. Encourage recipients to follow you for more information, updates, or promotional offers.

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An effective and clear call to action (CTA)
Make sure your subscribers know what action you want them to take by adding an obvious and direct call-to-action button or hyperlink. Your call-to-action title should be short and clear, such as "Sign up today," "Start your free trial," or "Get your free sample."

It's also a good idea to place it above the fold so readers can see it even if they don't read your entire email. If your message is long, consider adding your CTA twice or more.