How to maintain consistency online and offline?

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A final point of attention in developing brand personality is the need to maintain coherence between communication carried out in online and offline media — especially for companies that operate or have communication and marketing strategies in both.

If the brand personality is more youthful, it is hungary mobile database that written communication follows this language characteristic. This is because the differences between online and offline communication create expectations that can negatively impact the public's perception of the brand.

What is the personality of my competitors?
Keeping an eye on your competition is essential to stand out from the crowd. After all, everyone wants to do something different to stand out, even if the other person offers the same product or service.

In this case, your brand’s personality can be a great differentiator. If the vast majority of your competitors use traditional, more serious labels, for example, using youthful, fun language or an unusual color scheme can be a surprising way to beat the competition.

So, analyze the personality of your competitors, especially those who really stand out in the market. Social networks and blog pages are great sources.

Does my product or service match my company's personality?
Conducting a realistic analysis of your products or services is also essential to define your brand’s personality. After all, an accounting firm will not have the same proposal as an advertising agency, for example.

While the former usually deals with serious matters, such as money and taxes, the latter deals with creativity. Therefore, the client has different expectations regarding them. Even if he is a young and laid-back person, he will not want to work with an accounting firm that does not seem serious enough, for example.