Research The use of data to create

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companies, solutions and make management decisions did not arise with digital technologies. After all, it is not new for companies to buy surveys, register customers in the system and make a suggestion box available at the entrance of the establishment.

The difference is that, nowadays, this can germany mobile database done at a very low cost, using innovative digital tools, such as SurveyMonkey , Typeform and Google Forms . In addition to the entrepreneur being able to create and publish their own forms, there are no geographical barriers, as long as the location where the target audience is located has an internet signal.

Before creating a survey, however, it is important to plan, understand the objectives, define the personas and choose the data collection technique, which can be:

questionnaire: list of closed or open questions, which can generate statistical data and graphics, as well as qualitative analysis;
interview: a conversation between the public and the company, generally used for qualitative analysis, following a script;
observation: analysis of an individual or group, and preparation of a report;
document analysis: photos, books, articles and market research can help to gather data about an audience. Facebook Insights is a solution that can be used for this purpose in the online environment.