Have your own website/store

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If you don't have an online store, have you ever stopped to think about what your strategy will be, not in the medium term, but in the long term? Creating a store on Facebook can help, but here comes the question again: what about the future? Where do you want to be in a year?

Achieve good positions in search engines
It is essential to know how to work with SEO (search engine optimization) techniques so that your online business appears on the first page of searches on Google, YouTube, Bing and Yahoo (just to show how france mobile database this fact is, more than 60% of people only use the first page of Google). In other words, with this strategy you are not held hostage by constant investment in paid media, which brings consumers to your website and can result in sales.

Be on social media
As you have seen, being on social media is inevitable and is part of a well-defined online presence. Just to give you an idea, every Brazilian with internet access spends, on average, 220 minutes a day on social media.

And so, the goal of being present on these channels should be to get closer to consumers, branding (reinforcing your brand's notoriety) and, of course, doing business. In hindsight, this is what Facebook Shops has been trying to facilitate, but with one caveat – it can only be done within the platform itself. And believe me – in terms of business and online presence, it is much more than just a caveat.