2.1- How to offer a good user experience

[bitheerani90]

Before anything else, your biggest concern should be to offer the best possible experience to your potential customer. A happy customer is a satisfied customer, which increases your chances of selling more.

The best way to understand this is to put latvia mobile database in the shoes of the customer. Imagine the following situation: it's your wedding anniversary and you want to buy a gift for your wife. Then you remember that she loves jewelry and go to your favorite website. When you open the home page, you come across several products and that's when the problem arises: which one should you choose? To you, they all look beautiful, but you wonder which one your wife would like best. As you browse the page, you put the items you like most in your shopping cart and when it's time to decide which one to buy, you give up on the purchase because you're too indecisive.

sales page

Now imagine the opposite. When you search for jewelry, you land on a page that presents you with specific gifts, depending on the wedding anniversary in question. This layout is visibly more pleasant and makes your life easier, making the decision-making process much more intuitive, since the page itself suggests what would be interesting to give.

When you choose the gift you want, you will be taken to a single product page that has the item description, testimonials and price. Once you click on the “BUY” button, you will be taken directly to the checkout where you will make the payment.

Now think about it: what percentage of your sales have more than one product in the same order?

If this amount is really small, is there a need for a shopping cart? If most customers tend to buy one, or at most two, products at a time, it doesn't make sense to invest in a shopping cart. It is preferable to create a single-product model, which makes the process simpler and faster and guarantees a higher conversion rate.