Customer relationships are the practice of building and maintaining positive bonds between companies and their customers. Good relationships improve satisfaction, build customer loyalty, and generate referrals. Learn effective strategies to improve this connection and ensure the success of your business.
There is a very famous story involving Nordstrom, a france mobile database store chain in the United States.
A customer walked into a branch in Fairbanks, Alaska, wanting to return car tires, even though they didn't sell tires.
Nordstrom, which had taken over the space of a former tire store, accepted the return and refunded the customer.
Although funny and unconventional, this story makes us reflect that, to have a good relationship with the client , it is necessary to think “outside the box” and put yourself in their shoes.
As we know this can be a complex task, we have prepared a complete guide to help you at this time.
Check out the main tips on how to have a good relationship with the customer and how to combat the challenges that may arise along the way.
Happy reading!
What is customer relationship?
three people connectedThe relationship with the customer goes beyond the moment of sale; it encompasses the entire journey that the customer goes through before, during and after the purchase.
This time is essential to create a lasting and positive connection between the company and the consumer.
In other words, the relationship involves the entire customer experience, including not only the quality of the product or service purchased, but also customer service, exchange and return processes, after-sales support and all interactions that occur throughout the customer's life cycle with the company.