Not all transactional data is equally valuable for modeling. Some may be irrelevant or extremely difficult to process, requiring careful curation to identify which information truly adds value to the process.
Careful selection of data is essential to ensure that analyses are croatia mobile database and that the strategies implemented are effective.
Opportunities
In turn, overcoming obstacles brings your company ever closer to taking advantage of opportunities to use transactional data.
This is what we will explore in the topics below.
Data integration
Despite the challenges, transactional data is flexible and can be integrated with other sources, such as demographic information , for example.
Identifying emerging behaviors
Using machine learning and predictive analytics technologies , transactional data allows institutions to identify patterns of behavior that may emerge.
One example would be noticing an increase in the use of delivery services among a customer segment — which could be an indication of a change in lifestyle. The institution then takes advantage of this to offer services aligned with the trend, such as partnerships with delivery platforms or new payment solutions.