Hit parade of types of congratulatory letters

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There are several types of congratulatory letters. There are 3 large groups that can be used as a guide when composing:

I congratulate you personally, from the bottom of my heart.
These are nothing more than personal congratulations that can be sent on a personal occasion for a person (if you have such information, of course):

Birthdays.

Dates of birth of children.

Anniversaries.

Anniversaries.

Any important significant dates.

The "secret" here is that they should truemoney database not be composed in a template, simply inserting the recipient's name, but personally and sincerely, in order to strengthen the subtle emotional connection between the company and the recipient. The message is important here, not the gifts, since a high-quality text with congratulations always pleases, even if the card is sent on behalf of a bank that refused a loan, no matter how paradoxical it may sound.

If you have information about a subscriber's birthday in your database, you can automate sending a congratulation. Moreover, you can send a letter not only on the day X itself, but also several days before it.