In this article, we will look at what email automation is, how it works, what strategies there are, and provide examples of successful automated emails.
Automatic email newsletters: who to send what to
Automation plays a big role in promoting various brands . And for good reason, automation helps marketers save time - not sending letters manually, but setting them up once, and then monitoring the relevance of the content. Marketers can spend the saved time on creating hypotheses or analyzing mailings - which will later help in creating mailings for clients.
Any messages can be automated. For example, set up a trigger oman phone number library chain for any of the customer's actions: registering in a store, placing an order or receiving it. There can be many options - it all depends on the marketer's imagination.
In this article we will consider the following:
• What is email automation?
• How automated email newsletters work
• Email automation strategies
• Examples of automated email newsletters
What is email automation?
Email automation is an email marketing strategy that allows marketers to send automated emails to subscribers. The emails are sent based on the customer’s completed or incomplete action. For example, if a subscriber adds an item to their shopping cart and then does not complete the order, this will trigger an abandoned cart email automation. One or more emails will be sent to that contact automatically, in the hopes that the customer will complete their purchase.