How NetHunt CRM helped HRM vendor HURMA optimize operations across multiple markets

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Every day, the HURMA team collects a lot of information about potential and existing customers in order to maximize personalization of communication and increase the number of closed deals. Therefore, the company faced the question of choosing a CRM system that would automate this process.

NetHunt CRM won over HRM software vendors with its powerful automation functionality and system flexibility, which allowed everything to be customized to the company's (rather specific) processes.

Read on to learn how HURMA used NetHunt CRM to segment leads and repeat customers to provide a personalized approach for both parties.

Content

Who are HURMA?
Why HURMA started looking for a new CRM system
What CRM system was HURMA looking for?
Why did HURMA choose NetHunt CRM and what functionality do they use most often?
What positive results has HURMA achieved through the use of NetHunt CRM?
Who are HURMA?
HURMA is an international company represented in Eastern Europe and the CIS, specializing in the development of innovative HRM solutions for the automation of HR processes, recruiting and personnel management.

The software was released in 2018. The system increases the efficiency of not only HR managers, but also every employee in the team - from HR directors to managers.

Currently, the HURMA team has 200 austria phone number list employees serving over 1,000 clients, including: the Ministry of Digital Transformation of Ukraine, the creative agency Banda Agency, the State Property Fund of Ukraine, Greenpeace, Yalantis, SendPulse, G Bar, Nova Poshta Global, Telesens, IdeaSoft, SendPulse, Epicenter Marketplace, etc.

In addition, HURMA maintains its own blog, where it posts a lot of informative content for the community, namely on HR and recruitment. The company shares this material on its website pages and in posts on LinkedIn.

Why HURMA started looking for a new CRM system
It should be noted that HURMA is a B2B SaaS company that sells software to other organizations, and therefore has a subscription business model. This means that the customer must pay a set price for use, access to the product or service at regular intervals.

Thus, it was and remains important for the team to maintain contact with the consumer not only until the decision to purchase the product was made, but also after payment was received. Pipedrive CRM , the system that HURMA used before meeting NetHunt CRM, did not have this option. This was the first reason to think about finding a more effective solution.

Secondly, HURMA is an international company that cooperates not only with Ukrainian but also with foreign clients. And as you know, each individual country differs in its territorial structure, mentality, needs and sales characteristics.

That's why HURMA wanted to keep customers from different countries in different folders in order to set up unique fields for customers from each country. For example, for customers from the states, you need to add the "State" field, but for customers from Europe, such a field is unnecessary. Unfortunately, in Pipedrive , it was not possible to create different folders, set up specific fields in them, and branch customer cards by location.

Ultimately, HURMA decided to switch to a more convenient, and most importantly, Ukrainian CRM system.

What CRM system was HURMA looking for?
The company was looking for an automated CRM solution to track user activity and continuously communicate with them.

Among the additional requirements for the CRM system, HURMA noted the following:

easy-to-use system with a clear interface;
the ability to manage contacts, set up customer records
the ability to create a large number of folders and automatically assign managers;
the presence of a required fields function to maintain data purity;
integration with Gmail , messengers;
availability of sales process automation functionality .