Greenwashing: green but not ecological marketingDon't be part of the scam!

[zihadhasan010]

Why do they do this? The answer is simple: In order to increase their sales, in the specific case of companies, or to improve their level of approval among the population.

Basically, organizations break their ethical codes by selling the public a nice idea of ​​corporate social responsibility without really integrating it into their policies and culture.

Using this technique will not add value to your brand and, instead, can cause severe damage to your image and make it difficult to achieve your expected objectives.

So, do you want to know more about greenwashing and why you should not fall for it? I recommend that you keep reading!

How does greenwashing work?
You already know that, when explaining what greenwashing is, we can value it as a marketing strategy , aimed at attracting and retaining users or, simply, building a better perception among society or a market niche in which the values ​​of sustainability and environmental care prevail.

To understand it better, we must go into the two poland mobile database classic ways of carrying out this disloyal practice:

1. Attack the subconscious
It is about showing a product or an organization in an exponentially eco-friendly way, when this is not entirely true or, simply, tends to harm the environment, through aesthetic designs or presentations motivated by nature, in which green tones predominate.

In this way, those who direct the strategy believe they can appropriate an image that subjectively makes them think that they use sustainable production methods, but the reality is that the truth usually comes out.

Product images include, for example, disposable coffee cups with messages about environmental care or green diaper packaging, as Huggies often does. However, in reality, none of these products can be recycled or biodegraded in the coming years.