The Ultimate Website Audit Checklist for SEO Success

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As a website owner, you must know that your online presence is crucial to the growth and success of your business. However, having a website alone is not enough. You need to ensure that your website is visible and easily accessible to potential customers. This is where website audits come in .

A website audit is a comprehensive analysis of the performance and functionality of your website. It assesses various aspects of your website. You can conduct a website audit to identify any errors or areas for improvement and take steps to optimize your website for better performance.

You may be wondering how to conduct a website audit. If you’re looking for an easy-to-use platform that offers built-in tools for thorough website audits without the need for coding knowledge, then Strikingly is the solution for you! With an intuitive drag-and-drop interface and customizable templates designed with SEO in mind - Strikingly makes conducting a website audit easier than ever!

However, before you conduct a website audit, it is essential to have and be aware of a website audit checklist.

Website Audit – Make a Good First Impression with Website Templates
Image taken from Strikingly

Website Audit Checklist - Technical SEO Audit
When it comes to website audits, the technical aspect is crucial. Here are a few key areas to focus on:

Check your website loading speed
Website speed is crucial for SEO and user experience. Slow-loading pages can lead to higher bounce rates and vietnam phone number data lower search engine rankings. You can use tools like Google PageSpeed ​​Insights or GTmetrix to check the loading speed of your website.

Some tips to improve your website loading speed include optimizing images, minimizing HTTP requests, and utilizing a content delivery network (CDN).

Evaluate the mobile friendliness of your website
With more people accessing websites from mobile devices than ever before, mobile-friendliness is essential for SEO and user experience. You can use Google's Mobile-Friendly Test to evaluate the mobile-friendliness of your website.

Assess your website URL structure
A clear and concise URL structure is essential for both users and search engines. Make sure your URLs are descriptive but short, and avoid using special characters or symbols.

Some tips for optimizing your URL structure include using relevant keywords, using hyphens instead of underscores or spaces, and avoiding duplicate content.

Analyze your website architecture
Your website architecture refers to how your pages are organized and linked. A clear site architecture makes it easier for users to navigate your site and helps search engines understand the hierarchy of your pages.

You can identify any issues affecting your search engine rankings or user experience by conducting a thorough technical SEO audit of your website. Use these tips as part of your website audit checklist to ensure your site is optimized for success.