What is a customer journey map and how can you create one?

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If you seek better and more consistent results for your company, you have asked yourself what is the customer journey map and how to create one, haven’t you? In this article, we will explore not only its definition but also the best way to do it, so you can have a clear view on how to reach out to the most favorable results that this tool can bring to your business.

For some people, this subject seems quite nebulous due to the complexity of the customer journey in the current marketing and how to cope with that. However, with the right information and directions it is possible to identify the pain points of your client and to deploy intelligent strategies to approach it to offer the best solutions. If you want to learn more, keep reading and discover what is the customer journey map and how to create one.

Are you ready to sort out your main questions on what is the customer austria cell phone number list journey map and how to create one? Check below the topics we will address on this content:

What is a customer journey map?
Why you should build one for your company?
How can you create a customer journey map?
How to optimize your customer journey?

What is a customer journey map?
A customer journey map is a great resource that you can apply in your business to clarify how your client goes from being aware of your product or brand to the moment he or she buys it.

Considering that nowadays this process is not linear and might involve back and forth moves and cyclical moments crossed by a multi-channel environment in which tools for interactive assessments can help your customers to engage with your brand, it is really important to map it in a detailed fashion.

Therefore, you can use different approaches to cope with it, going from post-it messages in a board defining the key points, to graphics and Excel sheets, for example. It all depends on who will make use of the map. Informations regarding it needs to be clear and easily understandable for those who will use it.


Source: UX Collective
Why should you build one for your company?
Even if you think your company has matured enough on comprehending the journey of the client, it is not advisable to remain in this comfort zone. We say that because, in the current digital field, things can change very fast (and believe us, they do!), so you need to keep an eye on how your customer interacts with your brand and how you can take the best of this interaction.

For this reason, you need to comprehend the customer journey in detail and what is going right or wrong in this process. Even if the sales go right and the relationship with your customers has been great, there are always gaps that need to be improved or filled up. Pay attention to it and do not lose good opportunities for believing that your business has already got everything it needs to go well.

How can you create a customer journey map?
Ok, now that you understand what is the customer journey map and why it is important for your business, it is time to visualize how to create one. Check the directions below.

1. Understand the graphic language
There are several ways to develop graphics, right? You can use lines, bars, charts and so many other alternatives as the post-its we have been pointing out previously in this content. For this reason, you can choose the one that most fits your priorities and the way you see the customer journey. To make it even more evident, we explained a little more of each option below. Read it:

line graphs: one of the most common, useful and popular graphs, in which you outline the evolution or decrease of a value in a timeline or any other relation between x and y lines;
bar graphs: you can see more thickly the situation of each assessment in the graph, which is very helpful to highlight certain information;
combo chart: you can combine both options quoted above (lines and bars) in one chart making it even richer and more detailed;
pie graph: very popular and useful, also helps you to see things in a more outstanding fashion which is great to highlight important data.
These are not the only options available in terms of graphic language. All you have to do is research a little and find the one that better fits the aims of your company. There are plenty and you can make use of the most favorable for you.