present your company’s story, values, mission, results;

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Social Media Content
As reported by the Content Marketing Institute (CMI), in 2019, 94% of the marketers who responded to the survey produced content for social media, such as stories and tweets. It is useful to attract new leads, present your brand, services or products.

In addition to that, social media content, along with blog posts/short articles, is the most effective type of content to build brand awareness for 28% of marketers, according to the same CMI study.

Videos
It is interesting to use videos on an enterprise content strategy because australia cell phone number list they are easy to consume and share, among other benefits.

You can use videos for several purposes, such as:


explain how your services will help the audience;
explain concepts connected to your business’ services.
Depending on how you use videos in your strategy, it is possible to boost brand awareness, build trust and educate your audience.

Blog Posts
They are extremely helpful for all stages of the sales funnel. By exploring topics that can be associated with your field of expertise, your company succeeds in nurturing your leads and driving them through the funnel, from awareness to conversion and post-sales.

Blog posts will educate your audience, bringing valuable content that will help them solve simple problems or understand a specific subject, for example.

It is also interesting to point out that you can embed other types of content within the blog posts to make it more compelling — images, videos, infographics, and quizzes.

Case Studies
This type of content is the second most effective to convert leads, as suggested by the CMI’s report released in 2020.

Case studies present your customers’ success stories, showing the problems and pains they had before recurring to your solution, how your company helped, and which results they accomplished.

In other words, they demonstrate how your solutions work and their efficacy to achieve what your organization proposes. As a result, your audience has a clear idea of how it will be like to choose your services and is more likely to trust your brand.

White Papers
To discuss complex subjects, one great idea is to use white papers. In this type of content, you can explore in detail a topic within your field of expertise.

They are based on original research and data from reliable sources, providing trustworthy information, and bringing valuable content that truly helps your audience.

Consequently, your company proves its value, demonstrates its expertise (boosting brand authority), and attracts prospects, among other benefits.

Interactive Content
Almost all types of content can have interactive features, that is, offer to the audience the opportunity to consume the content actively.

Interactive content grants your audience the freedom to move through it according to what is more relevant and spend the desired amount of time in each section.

It is a way to make the enterprise’s content more compelling, which helps to attract more leads and engage your audience (according to CMI, 66% of marketers affirmed that interactive content increased engagement).

How to put your enterprise content strategy into practice?
Next, we will show you the necessary steps to develop an enterprise content strategy and execute it.

Build a plan
Planning, as you probably guessed, is the first step to start your enterprise content marketing strategy. In this stage, make sure to:

establish your company’s marketing goals;
define which types of content will be created;
set dates;
indicate how your company will measure the content performance and the strategy’s results;
determine who will be responsible for each task;
get to know your audience to build a precise buyer persona.